Advertising Expenditure in The UK Rises By 5.3% In First Quarter Of 2005
Posted by: Advertising Association
Date added: Mon 20 Jun 2005
This represents a year-on-year increase of 5.3% – equivalent to a 3.5% rise in real terms (i.e. after adjusting for inflation). These figures are published today in the Quarterly Survey of Advertising Expenditure by the Advertising Association (AA),
which is researched and compiled on its behalf by the World Advertising Research Center (WARC).
The media covered by the survey include national and regional newspapers, consumer and business magazines, television, radio, outdoor, cinema,
internet and direct mail. The figures shown in the table below exclude expenditure on advertisement production, and on sponsorship and promotions, but include agency commission.
Advertising expenditure by medium Q1 2005, £m current prices, and Q1 2005 on Q1 2004 percentage changes in current and constant prices.
With the exception of business magazines and direct mail, all media produced year-on-year growth in the first quarter of 2005 at current prices. Meanwhile, cinema, outdoor and television all achieved double-digit year-on-year increases at current prices in the first three months of 2005 - WARC estimates that the internet medium also achieved this feat.
The AA’s Quarterly Survey of Advertising Expenditure is available on annual subscription (price £565 for AA members, £695 for non-members) exclusively from:
WARC - Tel: 01491 411 000 URL: www.warc.com/qsae
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