Posted by: Advertising Association | Date added: Mon 20 Jun 2005
Advertising expenditure in the UK totalled £3,993 million in the first quarter of 2005.
This represents a year-on-year increase of 5.3% – equivalent to a 3.5% rise in real terms (i.e. after adjusting for inflation). These figures are published today in the Quarterly Survey of Advertising Expenditure by the Advertising Association (AA),
which is researched and compiled on its behalf by the World Advertising Research Center (WARC).
The media covered by the survey include national and regional newspapers, consumer and business magazines, television, radio, outdoor, cinema,
internet and direct mail. The figures shown in the table below exclude expenditure on advertisement production, and on sponsorship and promotions, but include agency commission.
Advertising expenditure by medium Q1 2005, £m current prices, and Q1 2005 on Q1 2004 percentage changes in current and constant prices.
With the exception of business magazines and direct mail, all media produced year-on-year growth in the first quarter of 2005 at current prices. Meanwhile, cinema, outdoor and television all achieved double-digit year-on-year increases at current prices in the first three months of 2005 - WARC estimates that the internet medium also achieved this feat.
The AA’s Quarterly Survey of Advertising Expenditure is available on annual subscription (price £565 for AA members, £695 for non-members) exclusively from:
WARC - Tel: 01491 411 000 URL: www.warc.com/qsae
The Advertising Association (AA) is pleased to announce the appointment of Kevin Havelock as one of its two Vice-Chairmen. Elected with enthusiasm by the AA Council, Kevin will take up his new role with immediate effect, replacing Keith Weed who is standing down after six years’ service.
Date added: Mon 27 Jun 2005
The Advertising Association (AA) has submitted its response to the Department for Culture, Media & Sport on the Green Paper on BBC Charter Review.
Date added: Mon 20 Jun 2005
UK advertising expenditure is expected to grow, in real terms, by almost 5% this year and by nearly 4% in 2006 according to the European Advertising & Media Forecast Databook published this week by the World Advertising Research Center (WARC) in conjunction with the Advertising Association (AA).
Date added: Mon 09 May 2005
Kerry Neilson has been appointed as Head of European Public Affairs at the Advertising Association (AA). Neilson succeeds Phil Murphy in the role, which she officially takes up at the start of May.
Date added: Mon 18 Apr 2005
Advertising expenditure in the UK is expected to rise by 4.3% this year at constant prices (i.e. after allowing for inflation).
Date added: Mon 04 Apr 2005