Addiction London Wins Channel Idents Briefs For UKTV
Posted by: Addiction
Date added: Fri 02 Mar 2012
Addiction London has been appointed, following a pitch, by UKTV to develop four 20” idents (with 10” cut downs) and three original 10” idents, for its Home TV channel. The idents, which are part of the leading lifestyle channel’s partnership with Aviva, are scheduled to be broadcast in March, and will run for a year.
Home is the UK’s only dedicated homes TV channel, packed with inspirational property programming and, combined with the strength of the Aviva brand, this partnership is well-placed to reinforce the strong positioning of both the channel and the Aviva brand.
Simon Amster, Creative Director at Addiction London, said: “With our extensive experience in this area, with our understanding of the need not to re-invent the brand but to evolve it, and also because of our understanding of a brand like Aviva and how they would want their brand to be associated, we feel we are well placed to bring the Home channel proposition to life. We are absolutely delighted that they’ve chosen to work with us.”
Clare Laycock, General Manager at UKTV, said: “These idents will help us to refresh our on-air look and feel to sit more in line with our brand essence and showcase our fantastic new partnership with Aviva.”
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