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Posted by: Creativematch | Date added: Tue 22 Jul 2014

The 2014 World Cup has come to an end. It was filled with excitement, adrenaline and at times, a little (OK, a lot of ) frustration.

Now that it’s all over, we’re going to take a look back at the 5 creative marketing approaches that were executed by brands throughout the 2014 World Cup.

Andrew Yaun

5. Andrew Yaun Predictions
Andrew Yaun is a software engineer, data scientist and project manager. He specialises in systems integration, software engineering/development and management information systems (to name but a few). His invention worked by predicting the 2014 World Cup results by simulating every possible competition outcome as well as using possible World Cup probabilities with logistic regression.


This fantastic and super creative marketing approach works by giving viewers a visualization of all the scored goals in the 2014 FIFA World Cup. Viewers would only need to simply hover over each goal to see details about it. made it possible to learn everything about all of the World Cup goals so fans were kept up to speed with all of the drama and excitement.


3. Rasenball
This is an interactive visualization of the match table for the 2014 World Cup. Viewers were able to view any information on Rasenball that they wished by simply choosing from the main menu. Each team, days, groups and stadiums are represented by the fields. This allowed viewers to discover more about the World Cup 2014 whenever they wished.


2. FIFA World Cup 2014 Posters for ESPN Campaign
Thanks to a team of creative people, each of the 30 countries who took part in the World Cup this year were represented by their very own World Cup Poster. Each poster featured a player on the country’s team which added a degree of personality and originality into the posters. This was a fantastic and artistic way in which to celebrate the World Cup.


1. Big Penalty Quiz
With Ladbrokes Big Penalty Quiz, fans are able to test their historic penalty shootout knowledge. Many World Cup fans took the quiz and played against their friends to find out who came out on top. The quiz asked players whether or not a specific goal was scored successfully, missed or if the goalkeeper saved it. This quiz was a great way to enjoy the World Cup in a new fun way and was also probably the debate of many World Cup fans as they sat back and enjoyed testing their footie knowledge to the max.

Brands love to use large events like the World Cup 2014, the Olympics, Eurovision and now the Commonwealth Games to gain exposure through unique and creative techniques.

In a way, these schemes help bring people together and by coming up with creative marketing techniques, fans have a way to share and interact with each other through an event that they all love and adore.

See more from Creativematch


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