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ButterflyCannon Redesign No7 Lift & Luminate and Restore & Renew

ButterflyCannon have rejuvenated the packaging of the No7 Lift & Luminate franchise, following the successful launch of the redesigned anti-ageing serum in 2016. The portfolio takes lead from the hero serum product, extending the same graphic approach to elevate the perception of the range and clearly communicate the new ‘Triple Action’ benefit.

Tue 25 Apr 2017

Equifax and TwentyCi launch Pre-Movers marketing solution

Collaboration untaps new opportunity for marketers to reach consumers BEFORE they move

Mon 24 Apr 2017

Five by Five appointed by Intertissue Ltd to launch newly branded product range

Five by Five, the launch activation agency, has been appointed by Intertissue Ltd to support the re-launch of the Regina brand in the UK and Ireland with its new kitchen towel product range.

Thu 20 Apr 2017

McDonald’s makes it easier than ever to win with new Monopoly game

McDonald’s is tapping into consumers’ growing need for instant gratification for its 2017 Monopoly campaign partnership with Hasbro, created by The Marketing Store.

Tue 18 Apr 2017

Chupa Chups sponsors social influencer dodie’s debut tour in first-of-its-kind campaign

Chupa Chups Sugarfree has sponsored YouTuber and singer-songwriter dodie’s debut tour, the first time in the UK that a brand has sponsored the tour of a musical vlogger/YouTuber.

Wed 12 Apr 2017

Design agency measures human emotion to discover which brands make the strongest emotional connections with their audiences

Award-winning brand design agency Conran Design Group has collaborated with emotion analytics company Adoreboard in a study of the Pharmaceutical industry, to measure how emotionally connected Pharma brands are to their audiences through social media and the impact of these interactions on customer experience.

Mon 10 Apr 2017

Facebook selects Buzzoole for FbStart programme and Apps of the Year awards

Influencer marketing platform Buzzoole has received two nods from FbStart, Facebook’s global startup programme.

Thu 06 Apr 2017

Five by Five delivers Beaulieu’s first ever TV ad via UGC campaign

Award-winning family visitor attraction Beaulieu has launched its first ever user-generated TV advert, created by launch activation agency Five by Five.

Wed 05 Apr 2017

Wunderman UK launch digital content campaign for Sensodyne

Sensodyne, GSK’s number one dentist recommended brand for sensitive teeth, has this week launched its digital content campaign in the UK, as part of its ‘Ready for Everyday’ initiative.

Fri 31 Mar 2017

Advertisers seek closer relationships with fewer suppliers, finds new ISBA/OLIVER study

Nearly two thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to the first-ever UK study on advertisers’ use of in-house and on-site agencies.

Thu 23 Mar 2017

A shining example for brands developing Skills for Alexa

A chart-topping game that’s been sweeping the globe has been launched for the Amazon Echo and now boasts voice assistant Alexa as its game host.

Wed 22 Mar 2017

CooperVision and Five by Five launch pan-European campaign for Biofinity Energys contact lens

Company introduces world’s first contact lens with Digital Zone Optics (DZO) across Europe with integrated campaign

Tue 21 Mar 2017

Sensitive Branding and Clear Communication for Twilight

Creative design agency Reform Creative, based in Manchester, has created a new brand identity, website and supporting printed material for Twilight Later Life Planning.

Tue 14 Mar 2017

Huuuge Casino gives customers ‘Bragging Rights’

With media planning, buying and creative by The Specialist Works

Mon 13 Mar 2017

Bricks and mortar stores still matter to millennials

Despite their affinity for online shopping the majority of millennials haven’t completely abandoned the high street and still value physical stores, reveals a new report by The Market Creative.

Fri 10 Mar 2017

DUKE’s new campaign reveals Heather Graham as the new face of Foxy Bingo and Casino

Leading gaming brand Foxy Bingo and Casino, today launches a series of six tongue-in-cheek ads for its new above-the-line (ATL) campaign. Created by London based creative agency DUKE, the first ad, “Dance Moves”, will premiere on 9th March at 8:15 PM during Emmerdale.

Thu 09 Mar 2017

ButterflyCannon create packaging design for Glenmorangie Bacalta

Glenmorangie Bacalta, Scots Gaelic for ‘baked’, is the eighth addition to Glenmorangie’s award winning Private Edition range

Tue 07 Mar 2017

Buzzoole fly flag for Italian startups at Accenture ConsumerTech Awards

Influencer marketing platform Buzzoole has finished second in the Millennial Consumer category at this year’s Accenture ConsumerTech Awards in New York. Buzzoole, the only Italian company to qualify, was also among 12 finalists chosen to pitch to a panel of judges ahead of the awards.

Fri 03 Mar 2017

DARE strengthens technology management with two new hires

DARE continues to strengthen its technology credentials with the appointments of Joe Price as head of .NET and Bongani Ndlovu as Technical Director.

Thu 16 Feb 2017

Washington Post International Sales Director named as World Media Group President

Emma Winchurch-Beale extends deadline for World Media Awards 2017

Thu 16 Feb 2017

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