TheAgency
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News from TheAgency
TheAgency Appointed Lead Agency by Teachers Assurance
Teachers Assurance have moved their Direct Strategy and Digital Account into TheAgency
Tue 17 Apr 2012
TomTom and Motaquote unveil new insurance brand developed by TheAgency
A new era for Motor Insurance providers has been unveiled with the launch of a new insurance policy that uses TomTom satellite navigation, called Fair Pay Insurance www.fairpayinsurance.co.uk
Tue 27 Mar 2012
TheAgency Launch Augmented Reality Brand Experience with Aurasma
TheAgency have partnered with Aurasma to launch an Augmented Reality App for MPIM Cannes, the largest Real Estate Show on earth.
Tue 13 Mar 2012
Bristol City appoint TheAgency for launch of Temple Quarter Enterprise Zone
Bristol City Council has appointed TheAgency, based in Bath to handle the brand and marketing roll-out for the new Bristol Temple Quarter Enterprise Zone.
Thu 16 Feb 2012
Digital Society Gives Us Reach, But That's Not a Sale
Social Media evangelists will insist that keeping the social space pure and free of marketing. But the mathematicians have proved that the volumes don't exist and commercially this just doesn't work.
Mon 13 Feb 2012
It Takes Two to Tango As S-Commerce Changes the Rules by @TheAgencyUK
Will Social Commerce fuel the death of Direct marketing. Are traditional Direct Marketing principals at risk in a new open data world?
Fri 20 Jan 2012
Brand Santa by @TheAgencyUK
What if the brief was "Come up with a global icon that transcends class, culture and geography. But make him old, and make him fat".
Wed 14 Dec 2011
TheAgency puts Principality at Heart of the Community
Principality Building Society have strengthened their brand presence through new local marketing and community initiatives
Thu 01 Dec 2011
Isn't high street shopping just a hassle? by @TheAgencyUK
We've been told that we want the high street shopping experience. That online will never win the turf war. But don't recent statistics show that maybe shoppers don't want the high street experience?
Wed 09 Nov 2011
Kings Court Trust Launch Consumer Channel with TheAgency
Kings Court Trust, one the UK’s long established estate and probate administrators have launched a new brand, website and advertising with the focus on developing a new direct to consumer channel.
Tue 18 Oct 2011
Brands need Chemistry not Creativity
In a world where big ideas suffer from a lack of space, small percentages make all the difference and social popularity determines your future, do we really need creativity, or is it more about chemistry?
Tue 11 Oct 2011
TheAgency launch Youth Motor Insurance Brand Advertising Campaign
The face of Motor Insurance is changing. Pay How You Drive is still a new concept, and iKube Insurance are pioneering GPS motor insurance in the youth market.
Tue 27 Sep 2011
Prezola put TheAgency on their Wish List
Prezola.com, the new Online Gift Wish List company have appointed TheAgency for their UK Christmas launch. The announcement comes weeks after Dragon's Den entrepreneur Peter Jones invested in a similar concept for a children's gifting site.
Mon 12 Sep 2011
Big Companies Aren't Creative by TheAgencyUK
So why, like most large organisations, aren’t IBM creative? Some would argue they are, most would say define creativity. Creativity in this context is the invention of ideas, ideas that solve commercial problems.
Fri 26 Aug 2011
Is the British Brand broken? by @TheAgencyUK
As a nation Britain is suffering from brand decay. Isn't it time we had a brand plan for Britain?
Fri 12 Aug 2011
Are today’s “Big Creative” ideas really just small thoughts? by @TheAgencyUK
It has long since struck me that what we do as advertising agencies emulates the music business. Shouldn't a “big campaign idea” allow a brand to compose an album rather than whistle a tune?
Fri 05 Aug 2011
Now who’s going to fire the PR department?
We know social media has exposed us, Max Clifford’s hide and leak approach is weak, and MumsNet can bring down News of the World. So what’s the answer for effective brand management in this social media era?
Thu 14 Jul 2011
Is Nike stealing its R&D?
Saman Mansourpour, co-founder of TheAgency discusses the new concept of Open Data, and its potential benefits to companies like Nike.
Tue 05 Jul 2011
Basic Instinct by Sammy Mansourpour @TheAgencyUK
In the rush to jump onto the interactivity bandwagon – just as consumers are leaping off – business is forgetting not only that more basic forms of marketing work, but that their human aspect is increasingly appealing, argues Sammy Mansourpour
Fri 24 Jun 2011
TheAgency appointed to Launch new Principality ISA Campaign
Principality Building Society is to launch an advertising campaign for its new ISA (Individual Savings Account).
Fri 25 Mar 2011
TheAgency launch controversial Divine Inspiration campaign at SXSW
TheAgency have launched a potentially religiously controversial campaign to promote .Net Magazine at the SXSW event in Austin Texas.
Thu 17 Mar 2011
Del Monte Launches Integrated Campaign to push Fruit Juice range
Iconic fruit juice brand Del Monte has launched a national advertising and social media campaign through TheAgency, positioning the global brand at the premium end of the UK ambient juice category.
Wed 09 Mar 2011
i-kube looks to expand following appointment of TheAgency
i-kube, the specialist motor insurer for young people between the ages of 17-25, has appointed TheAgency to conduct a rebrand and marketing initiative following a successful 3-way pitch.
Fri 19 Nov 2010
TheAgency strengthens its integrated team
Bath-based integrated creative agency TheAgency has hired Paul Surridge as Art Director and Sophie Bullock as junior account manager.
Fri 17 Sep 2010
Bath Agency Ranked Amongst Country’s Best Start-Ups
Bath-based integrated marketing agency TheAgency, has been named one of South West and Wales’ top young companies in the prestigious HSBC Start-Up Stars Awards. Now TheAgency hopes to be selected to fly the flag for the region at the national finals, and convince the judges that it has the special X-factor to win the top prize of £30,000.
Wed 01 Sep 2010
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