Mason Zimbler
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News from Mason Zimbler
Goodbye, Digital. Farewell, Mobile.
Mason Zimbler’s creative department removes “obsolete” prefixes in move to promote idea-first approach.
Fri 17 May 2013
Mason Zimbler picks Kittle to head creative team
New Creative Director for Bristol marketing agency.
Wed 12 Dec 2012
Creative isn't an option
There are plenty of articles that will tell you how important creative is; that if you fail to engage, you fail to communicate anything. As Dave Trott frequently points out, it’s rather simple: you must gain attention; then communicate; then persuade.
Wed 25 Jul 2012
Just managing?
CRM is making a comeback, perhaps driven by companies realising that customers are more than numbers on a business or marketing plan, but really rather demanding and unpredictable characters.
Tue 12 Jun 2012
Necessity is the mother of invention – or so the saying goes
In the modern western world, it’s considered axiomatic that struggle and adversity stimulate innovation. As a concept it sits side by side with ‘creative destruction’ at the heart of capitalism. So right now, with the global economy in a period of adversity that seems to be lasting for a very long time, we should be witnessing an explosion of innovation.
Thu 23 Feb 2012
Avoid The Data Headache: Make It Accessible & Understandable
James Trezona, MD of Mason Zimbler says don’t get daunted by the scale of Big Data; instead make sure your organisation can first access and understand it before moving on to exploit its potential.
Tue 03 Jan 2012
Keep moving: how to keep pace with the tech world
James Trezona, MD of technology marketing agency Mason Zimbler explains how he ensures the organisation keeps pace with the fast moving tech world.
Wed 12 Oct 2011
It’s Time To Compete On What You’re Thinking
James Trezona, Managing Director of Mason Zimbler makes the case for thought leadership marketing as an effective way of standing out from the crowd and engaging with customers.
Wed 31 Aug 2011
Read My Lips: Using QR Codes to Bring Recruitment Advertising to Life
James Trezona, MD of tech marketing agency Mason Zimbler explains how they used QR codes in the creative for the agency's latest recruitment campaign.
Tue 16 Aug 2011
Injecting A Start-Up Spirit Into Advertising
James Trezona, MD of Mason Zimbler suggests the ad industry can learn some lessons from start-ups. Here are his five lessons to inject a start-up spirit into your creative organisation.
Fri 22 Jul 2011
Why brands should care about marketing automation
James Trezona, Managing Director of integrated marketing agency Mason Zimbler explains the benefits of a much underestimated tool: marketing automation.
Tue 28 Jun 2011
Making the complicated simple – and the simple speak volumes
James Trezona, Managing Director at Mason Zimbler explains his philosophy for making the complicated simple. This philosophy lies at the heart of his agency's approach to selling complex propositions for clients.
Mon 13 Jun 2011
Keeping It Old School: Five Ways To Boost Action And Productivity
James Trezona, Managing Director of Mason Zimbler says that if you're looking to increase your productivity, consider injecting some 'old school' thinking in your working practices. James presents his five tips on boosting action and productivity in creative organisations.
Thu 12 May 2011
Social Media is just one tool, not the whole box
Mason Zimbler MD James Trezona reminds us that social media should not be used as an 'absolute' tool; it's just one part of the marketing mix.
Fri 25 Mar 2011
B2B viral now recognised as 'Best Channel Marketing Initiative'
The B2B Marketing awards, November 2009, saw digital viral agency Rebel Virals walk away with the accolade for ‘Best Channel Marketing Initiative’ – proving once and for all that viral marketing has its place in the channel and b2b market place.
Thu 10 Dec 2009
It's thrive or survive
Integrated agency Mason Zimbler, specialist in 'disruptive technology marketing', has created the senior position of Client Services Director in order to embrace changing client demands during the current economic turmoil. Susie McFarland (attached jpg), previously an account director with the agency has been promoted to the new role.
Thu 09 Jul 2009
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