Stand out or stand down
Landor Associates' point of view piece about challenges faced by consumer brands which provides 10 points towards ensuring your brand expression lead to outstanding results.
Mon 18 Aug 2003
Landor Hamburg revitalises Philadelphia cream cheese packaging - Complete product range redesigned for Germany
Hamburg, August 7, 2003 – Landor Associates, the leading global branding and design consultancy, has developed a new package design for the entire range of Philadelphia cream cheese in Germany. Introduced to the German market in 1961, Philadelphia is today one of the most popular cheese brands in the entire food industry. The complete range consists of 10 different flavours.
Wed 13 Aug 2003
Significant people developments at Landor
Landor Associates, the world’s leading brand strategy and design consultancy, is delighted to announce three significant people developments that have just been finalised.
Landor creates name, positioning, brand architecture and identity for Element Six - a name for the future
From October 1st 2002, the De Beers Industrial Diamonds group of companies (Debid) including Drukker International, will become Element Six. The new corporate and brand name, devised by Landor Associates, is derived from the fact that diamond is a form of carbon, and carbon is the sixth element in the periodic table.
Tue 08 Oct 2002
Landor assists Belgacom in the creation of new positioning and identity
Landor Associates, the world’s leading branding and design consultancy, has worked alongside its client to devise a new brand platform for Belgacom, Belgium’s leading telecommunications provider, as part of a major programme to reframe the company as an altogether more future oriented organisation.
Tue 08 Oct 2002
Landor Associates creates brand identity and packaging for Walkers new Sensations
Landor London has created the packaging and look and feel for Walkers’ Sensations - a new mainstream premium crisp range. The product - specially prepared crunchier crisps in a range of five indulgent flavours: oven-roasted chicken and thyme; Thai sweet chilli; sea salt and malt vinegar; four cheese and red onion; and sea salt and cracked black pepper - available on-shelf from mid-March 2002.
Tue 08 Oct 2002
Landor rebrands Zoological Society of London
Landor Associates has developed a brand strategy and designed a new identity for the Zoological Society of London (ZSL) and its various divisions and properties which include London Zoo, Whipsnade Wild Animal Park, Institute of Zoology and Conservation Programmes.
Tue 08 Oct 2002
Measure for measure
Brand Value may be relative but it is measurable, either from a company or a consumer point of view.
Tue 08 Oct 2002
Is your brand strong enough to weather the storm?
Bilined article by Charles Wrench, Managing Director of Landor Associates. Reproduced from Marketing magazine (10 January 2002) with the permission of the copywright owner, Haymarket Business Publications.
Tue 08 Oct 2002
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Landor provides a complete range of integrated brand consulting, creative and design services to help our clients create, build and revitalize their brand power.
