Motorola's “Loyalty Solution” meets customers' needs
Motorola's recent launch of the Mobile Loyalty Solution, which it bills as part of its “mobile commerce platform,” demonstrates the company’s understanding of target customers’ needs.
Mon 08 Mar 2010
Colgate Launches Sensitive Pro-Relief in China
Recently, Colgate-Palmolive launched a new product called Colgate Sensitive Pro-Relief in China, aimed at the higher-end of the toothpaste market. Different from its rivals such as Yun Nan Bai Yao, Sensodyne or Pro Health from Crest, Colgate-Palmolive positioned this product as the first toothpaste of its kind to make use of Pro-Argin, a new technology clinically proven to deliver instant and lasting relief against tooth sensitivity.
Thu 11 Feb 2010
Peugeot Rebrands with New Brand Identity
Recently, the French carmaker Peugeot unveiled a new brand logo as well as a revamped slogan in Paris, marking the beginning of its rebranding campaign across the world as the brand approaches its 200th anniversary.
Tue 09 Feb 2010
Entrepreneurs and their Brands: Using Personal Stories in Brand Communication
On December 26, 2009, Yves Rocher, founder of the global chain of beauty products which bears his name, passed away. The French President paid tribute to the successful French businessman and environmentalist. Bernard Angot, President of Bretagne International (the organization in charge of the development of Brittany’s economy), acknowledged him as a pioneering advocate of plants in cosmetics. Meanwhile, the inhabitants of La Gacilly, hometown of Mr. Rocher, will always remember him as a hero who boosted the local economy.
Thu 04 Feb 2010
China Eastern Airline Co-brands with Shanghai Expo 2010
To promote their brand with both domestic and foreign audiences, China Eastern Airlines became the only airline partner of the Shanghai Expo in 2010. The painted “World Expo” aircraft – China Eastern’s (CES) fourth airplane for the World Expo 2010, decorated with bright colors – was recently revealed at a ceremony in Shanghai Hongqiao International Airport. The plane took its maiden flight heading for Beijing on January 22nd.
Fri 29 Jan 2010
Kraft Acquires Cadbury: Strategic or Wishful Thinking?
After a four-month fight, the US food company Kraft finally acquired the British chocolate producer Cadbury. This $19.5 billion take-over has been approved by Cadbury's board, thus creating the world’s biggest chocolate maker according to Cadbury’s website.
Chanel Launches Flagship Boutique in Shanghai
In the past, luxury brands were reluctant to localize too much in China in case it would be detrimental to their global brand image. However, this trend is changing, as is evident in Chanel’s recent flagship boutique launch event in Shanghai.
Thu 21 Jan 2010
H&R Block Changes Slogan, Again
H&R Block, a leading tax-preparation company, is becoming known for regularly changing its advertising slogans. Once again, H&R has caught public attention with a new campaign called “Get it right.” This latest approach focuses on consumer needs and pays attention to detailed aspects of individual income tax. Questions like “Is a haircut a job-hunting expense?” and “Last summer, my kid made four figures. Does he have to file a tax return?” are asked in the commercial.
Thu 21 Jan 2010
Linguistic check for baby names?
With the fierce competition going on in our global village, parents are now trying to give the best of everything to their children, expecting the little ones of today to make a big difference tomorrow. Traditionally, tender loving care and early childhood education were considered necessary, but has a linguistic check for baby names now also been added to the to-do list for parents?
Thu 21 Jan 2010
Chinese Hotel Brand Acquires US Hotel Management Company to Expand Brand Overseas
On 20th, December, 2009, Shanghai Jin Jiang International Hotels announced the acquisition of Interstate Hotels & Resorts, the largest independent hotel management company in the United States, through a joint venture with the US-based real estate investment firm Thayer Lodging Group.
Thu 21 Jan 2010
Hermes to make an affordable luxury brand for China
The Hermes Group plans to launch a new luxury handbag brand, Shang Xia (meaning "up/down” or “high/low " in Mandarin), in China this coming spring. The collection will be designed, manufactured and sold in China and shipped to some stores in Paris. The line incorporates Chinese raw materials and traditional craftsmanship. Shang Xia is considered to be an “affordable luxury” collection.
Wed 20 Jan 2010
Dubai Skyscraper Renamed To Express Gratitude and Unity
One year ago, no one would have expected that the world’s tallest tower known as Burj Dubai would rename itself into Burj Khalifa, in honor of Sheikh Khalifa Bin Zayed Al Nahyan, the ruler of Abu Dhabi. On Jan 4, 2010, Dubai announced the renaming decision for the 200-story, 828 meter tall skyscraper during its opening ceremony.
Wed 13 Jan 2010
NIVEA Builds Brand, One Kiss at a Time
How could a brand make the most of the commercial and advertising frenzy surrounding the New Years countdown in New York’s Times Square? As the official sponsor this year, NIVEA decided to ask consumers to upload a picture of themselves kissing or hugging.
Wed 13 Jan 2010
Mercedes Benz Brands Shanghai Stadium
Mercedes-Benz, one of the world’s leading auto companies, announced a 10-year agreement worth close to $100 million to put its name on a new 18,000-seat arena in Shanghai. This is the first time that an indoor sporting site will take on a cooperate name in China.
Mon 11 Jan 2010
Brand Disneyland Comes to Shanghai
Earlier this month the Walt Disney Company was granted approval from the Chinese government to build a Disneyland theme park in Shanghai, the first ever in mainland China. The project is estimated to cost $3.5 billion and will open in 5 or 6 years, occupying about 1,000 acres of the city’s Pudong district. Rober A. Iger, Disney’s chief executive, said “China is one of the most dynamic, exciting and important countries in the world, and this approval marks a very important milestone for the Walt Disney Company in mainland China.” Let’s take a look at what the Shanghai park means for brand Disneyland.
Thu 10 Dec 2009
Bejing launches “Made in China” Global Brand Campaign
What is your first impression about a made-in-China product? For many consumers in North America and Europe, judgments such as "inferior", "unsafe" and "cheap" will come to mind due to prevalent reports of lead in toys and melamine in milk powder over the past few years.
Thu 10 Dec 2009
Ed Hardy Brands Hand Sanitizer
Following wine, toilet seat covers, first-aid kits and vomit bags, Ed Hardy recently released their branded hand sanitizer, “Ed Hardy Habit”.
Thu 26 Nov 2009
Bing chooses “必应” as Chinese name to avoid negative associations
Recently, Microsoft officially unveiled the Chinese name for Bing.com, their brand-new search engine, as “必应”（bì yìng）. Bing decided to have a Chinese name to show that they value the Chinese market and to help localize their brand. This is a noteworthy case of Chinese naming, as the English name sounds Chinese to begin with, and if not translated carefully could have many negative connotations.
Thu 19 Nov 2009
Xiaonei Re-branding: More than a Change in Name
One of China’s most popular and successful social networking site Xiaonei, meaning "on campus" in Chinese, changed its name to RenRen.com, meaning "everybody". The network feels its achievements have gone beyond its initial core of university students and it doesn’t want to be exclusively for college students anymore. Renren.com hopes to create the largest and most popular social networking site for Chinese people.
Thu 27 Aug 2009
“Deer” Battle Highlights Importance of Brand Legal Check
NineDeerKing is determined to win back its brand’s legitimacy.
In November 2008, the Trademark Appeal Board (TAB) repealed the menswear brand for brand plagiarism, citing its brand name and brand identity are too similar to King Deer, an Inner-Mongolia-based apparel brand.
Ironically, TAB is the committee that had originally approved the NineDeerKing brand in March 2002.
Thu 27 Aug 2009
Olfactive Identity and Brand Building
To escape today’s intense competition and short-term product promotion tactics, companies must focus on building their brands in the minds of consumers. One way to do so is to use a new and highly creative method—to give their brand an olfactive identity.
Fri 21 Aug 2009
RadioShack’s Re-Branding:“The Shack”
RadioShack, the 88-year-old consumer electronic chain, is undergoing some major changes to refresh its brand. The main re-branding effort is the change of name from RadioShack to “The Shack”.
Wed 19 Aug 2009
Disney Gets Involved in Advertising Research
Disney recently set up “Ad Lab” in Texas, USA to perform joint research projects with advertising professionals and agency executives to better understand the effectiveness of advertising in new media environments. Dr. Duane Varan, the lab's executive director, said the ultimate aim of Ad Lab is “to discover ‘new laws of truth’ about advertising impact.”
Wed 19 Aug 2009
Evian Strives for Brand Differentiation to Build Brand Equity
As we know, water is essential for the survival of most forms of life. In some places in the world it can be enjoyed directly from the tap, in others it must be purchased in bottles to ensure it is clean. There are many bottled water brands conveying different brand attributes, but there always seems to be one that stands out above the rest—Evian, the French mineral water.
Fri 14 Aug 2009
Web Pages from: Labbrand Consulting Co., Ltd. indexed on creativematch
LABBRAND China Consulting - Naming, Visual Identity, Sensorial Branding, Brand Strategy, Chinese Naming, Market Research, Brand Research and Trademark
Labbrand is a Shanghai based brand agency that provides creative, strategic and research services for brand equity enhancement. Our services include brand naming, market research, brand strategy and implementation, brand identity and design.
