Graphico's J20 Targeting Challenge Makes a Splash!
Leading soft drinks company Britvic Soft Drinks tasked Graphico to launch a viral campaign – the ‘Toilet Training’ game – for its contemporary fruit juice drink, J2O. The game has smashed all Graphico’s previous viral records, with 1 million sessions in just 2 weeks. Latest figures reveal 150,000 people are hitting the site every day.
Fri 28 Feb 2003
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