Warburtons plans snacks line
Warburtons, the UK’s number one branded baker, is pleased to announce the launch of its new portfolio of snacks as the brand enters into a whole new category.
Mon 22 Feb 2010
Anthem Worldwide creates new premium product packaging for High Liner Foods
Anthem Worldwide, a Schawk (NYSE: SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced the recent release of its new packaging design that differentiates High Liner Foods new premium product offering.
Understanding the value of design
With marketing investment needing to create greater returns than ever, Barry Seal, Managing Director - UK at strategic design agency Anthem Worldwide, looks at the issue of using design to add real value within the marketing mix.
Anthem Worldwide wins four packaging awards
Anthem Worldwide, a Schawk (NYSE: SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that it has been recognized with four packaging design awards recognizing creativity and excellence.
Groceries go back to the future
In this month's column Barry Seal, Managing Director - UK at Anthem Worldwide, looks at the recent trend for brands to go all nostalgic, taking consumers back to the happier times of their childhood. But, he argues that 'timelessness' may be a better goal for brands that want to pay tribute to their heritage, but maximise their contemporary appeal.
Fri 31 Jul 2009
Sustainability in packaging - how you can make a difference
This month’s column from Anthem Worldwide is by Phill Jones, Creative Services Director – UK, who has kindly stepped in while Barry Seal is away, flat on his back with a trapped nerve – ouch! Phill’s article takes a look at why brands need to ensure that sustainability is at the heart of what they do, and he provides clear advice on the issues that need to be considered. Our best wishes go to Barry while he recovers from his operation.
The importance of good packaging design has never been so great
In this month's column, Barry Seal, Managing Director - UK at strategic design agency Anthem Worldwide, talks about the importance of good packaging design to create real differentiation on-shelf. But if you want maximum impact, don't use it in isolation.
Mon 30 Mar 2009
Agency Networks - where Facebook is better than IBM
In this month's article, Barry Seal, Managing Director - UK of strategic design agency Anthem Worldwide, looks at the way in which agency networks work and comes up with his own conclusions on how they can best add value.
Wed 28 Jan 2009
Is procurement a good or bad thing?
In this month's column Barry Seal, Managing Director - UK of design agency Anthem Worldwide, looks at the procurement process. It can be hard work for agencies - but beneficial to agency and client in the long run.
Fri 05 Dec 2008
Riding the economic downturn
As the economic clouds look increasingly gloomy, what does this mean for the design fraternity? In the second in a series of monthly articles, Barry Seal, Managing Director - UK at strategic design agency Anthem Worldwide, provides practical advice on riding the current economic storm and coming out the other side in fighting form.
Mon 06 Oct 2008
Creativity vs pragmatism – a marriage made in heaven or hell?
Introducing the first in a series of monthly articles from Barry Seal, Managing Director - UK at strategic design agency Anthem Worldwide. In his articles, Barry will be exploring some of the interesting issues and trends that are facing the creative sector, giving food for thought and insight to his creative colleagues. His first article looks at the thorny issue of pragmatism in the creative world. Does pragmatism stifle creativity, or can it add to it? Enjoy!
