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Mark Lesbirel
Mark lesbirel is CEO of creativematch and has over 25 years experience working in creative businesses, starting an 'artwork' studio in the early '80's.

Things have moved on a little since then.

Monday, 12 July 2010
Should the BBC have aired the World Cup Final?

 I watched the final last night - the right team won in my view - but, why was this shown in full on the BBC when it was also shown in full on ITV?

Hasn't the BBC got a responsibility to show alternative content to that on commercial channels, both to provide choice but also to ensure they don't use tax payers money for content already available on a commercial (and free) channel.

Doesn't this show once again the BBC are intent on competing with commercial enterprise without offering the consumer and taxpayer a choice?

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Posted By Mark Lesbirel at 12:29 PM in Category:creative 'business'
Link directly to this article.

Mobile Phone companies need to move faster to go greener

I just went to buy a spare 'emergency' mobile - and the charger is yet another type to add to my list.

Having just cleared my garage and collected all the 'chargers' I have in one box it still amazes me these things are not standard and interchangeable.

The Guardian announced in February 2009 that the UK mobile phone industry had plans to introduce a standard charger - it still seems not to be there.

You do have to ask why it has taken so long, wasn't it obvious to make chargers standard?

I wonder just how much carbon footprint would have been saved my making these things standard in the first place and what is out there today that we can change.

How many different chargers have you got (I am off to count)?

 

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Posted By Mark Lesbirel at 11:43 AM in Category:And another thing...
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Tuesday, 22 June 2010
How will the emergency budget effect creative businesses?

 Today's 'tough but fair' announcements included some help for small and medium sized businesses (99%+ of creative businesses come into this category).

There are several key benefits;

1. Corporation Tax for small businesses will reduce from 21% to  20%.

2. The Employers NI threshold will increase by £21 per week above indexation.

3. For new businesses setting up outside London, the south-east and the east of England over the next three years, employers will be exempt from up to £5,000 in National Insurance payments for each of the first 10 employees hired.

4. Capital gains tax of 10% on the first £2m of a gain will see that threshold increase to £5m.

Although VAT is set to rise to 20% this may not have a direct impact on creative businesses, but will probably squeeze retail businesses and therefore their budgets - so this may well have a negative effect.

What are you key concerns about the budget?

Read more | 2 comments
Posted By Mark Lesbirel at 2:50 PM in Category:creative 'business'
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Monday, 21 June 2010
Have trigger emails and auto responders become too clever

I recently bought some insurance online and was struck by the number of emails I received as a result of 1 'action' on a website.

We're all familiar with trigger mails and auto responder mails. I'll call them 'trigger mails' from now on. These are emails sent as a result of some 'action' (or inaction - we'll come to this later) on a website.

These are relatively simple to set up, you need an email address and you need to know where the visitor is (what page they are on) in their website journey.

ie - if they have completed a transaction, when they buy something, they get a receipt. If they decide in the journey not to purchase, they get a 'why did you not buy' trigger mail (alternatives, is there a problem etc).

We sign up, we get a login confirmation. These are all trigger mails.

They've been around since the beginning of the web, but recently have been growing in complexity and are now part of the everyday landscape of site building and ecommerce.

But - have we got just a little too clever.

I bought some insurance on Simplybusiness.co.uk and got 5 emails. Login confirmation, links to docs, thank you, links to the quotes, and a reciept.

Is that too many?

 

 

 

 

 

 

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Posted By Mark Lesbirel at 2:55 PM in Category:webstuff
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