As a PR Consultant it's always interesting for me to work on projects that resonate with something of topical interest.  I'm currently working on the announcement of the roll out of the SaniPost, an environmentally friendly unit which is free to use and provides an invaluable hand sanitation service - stick your hands under the sensor operated device and alcohol and scent free foam squirts on them.  Rub it in and 10 seconds later you've got clean and germ free hands.  So far the units are in a few shopping centres but rolling out to more over the coming months.  The units also provide an opportunity for brands to advertise their services and benefit from all the positive associations that SaniPost will offer . . . with the very real possibility of a Swine Flu pandemic on the cards how timely that the SaniPost (Foam Box as a name would have been better I think) is arriving.  You don't have to be totally paranoid to use it and actually  a quick 'squrt' to freshen you up while you're out and about can be no bad thing.  Something like this taps into the consumers' subconscious as an easy way to help keep themselves safer . . . makes a change from press releasing banner advertising campaigns anyway!