I've been working within the creative industries (advertising, digital, direct etc) for over 20 years.  What I love about it is the people and in particular the creatives.  I've worked alongside many different types of creative from advertising creatives to digital creatives and most recently I've begun working with creatives within film, one of whom is a Director called Mal Woolford (www.malwoolford.com).  Mal's been critically acclaimed for his short films (including RedBlack and ARK) and he is currently working on his first feature film.  Many of the most brilliant creatives I've had the pleasure of working with are sofly spoken and quite unassuming - for some reason you'd expect them to be gregarious and show offy but not true of many of them.   Part of the charm of the creative-type is their ability to be unpredicatable.  Mal is one of this ilk of humble creative and, while I play catch up to his extensive knowledge of the film world, he quietly feeds me information on what he's up to, his innovative approach to film making and his aspirations for the future of his 'baby' . . . his first feature.  He'll be down in Cannes for the film festival and will, I hope, meet people who appreciate and invest in his brilliance.  Sadly I can't be down there to meet more creatives like him but then I doubt there are any.  He's unique.