I love the latest coke ads, I really thought they captured the spirit of summer. Now they are launching a year long social media campaign, which looks inspired.

Coca-Cola is sending three young people around the World, visiting 206 countries where the product is sold, to discover what makes the world happy. In what may prove to be an inspired social media campaign, the secret of happiness will be shared with the entire world through social media sites Facebook, YouTube, Twitte and Flickr.

Adam Brown, director of digital communications at Coka Cola has described the campaign as a year-long reality tv series without the tv. I'm really looking forward to seeing how this pans out.

Advertising Agency